Our company has four main objectives: financial, sales related, human resources and innovation:

FINANCIAL:

- Safeguard a 12% return on investment
- Cost reduction policy without jeopordizing service
- Maximize profits

SALES:

- Increase sales by 15% annually
- Achieve 50% of total imported beer market
- Achieve 50% of total confectionery market
- Achieve 25% of total imported juice market
- Achieve 8% of total cigarrette market
- Achieve 30% of total energy drink market

HUMAN RESOURCES:

- Teamwork shall be main focus throughout the organization
- Personal and professional development emphasized

INNOVATION:

- Introduce NEW Innovative products and be ahead of our competitors
- Every employee at AFD is a salesperson
- Dedication to the creation of a workplace where ideas can flourish, teamwork is the bottom line.